According to the current administrative subdivision of Georgia, Mestia is located in the Samegrelo-Zemo Svaneti region (mkhare), 128 km northeast from the regional capital of Zugdidi. Its area is 3,044 km²; population - 14,248 (2,600 in the town itself; 2002 Georgia census). The population is mostly Svans, a cultural and linguistic subgroup of the Georgians. In Mestia is Queen Tamar Airport since 2010 and the airport is operated by the state-owned company United Airports of Georgia.